Understanding Color Theory in T-Shirt Printing
T-shirts are a great marketing tool for spreading the word about your business. Not only are they eye-catching and offer a lot of design room, but they’re also one of the most efficient ways to expand your market. In this article, we will discuss how incorporating color theory into your t-shirt design can positively impact your brand.
At Labeltech Inc., we offer tshirt printing in El Paso, sticker printing, and embroidery, among many other services. Whether you need help brainstorming a design or are ready to get to printing, we’re your team. Call us today at (915)-590-8500 to request a quote.
Color Basics
Knowing how to use colors properly is the key to making the tshirt look unified. When colors work together, they can create a visual impact and send a message that aligns with your brand. No matter what the occasion is for the tshirt, using the appropriate blend of colors can determine what someone thinks when they look at the design. Read below for a list of color basics when considering tshirt printing.
- Warm and Cool Colors- Warm colors are bold and should be used in livelier designs, whereas cool colors give off a more professional, calming appeal. Finding a balance between these colors can give off the tone you intend for in your tshirt.
- Warm Colors- Reds, oranges, and yellows
- Cool Colors- Greens, blues, and purples
- Primary, Secondary, and Tertiary Colors- Primary colors are colors you can’t create by mixing other colors. Secondary colors are colors made by combining two primaries. Tertiary colors are colors made by mixing both primary and secondary.
- Primary Colors- Red, yellow, and blue
- Secondary Colors- Orange, green, and purple
- Tertiary Colors- Red-Orange, yellow-green, and blue-purple
- Fundamentals of the Color Wheel- Using the color wheel is a great tool for designing tshirts. Using the wheel helps you see which colors relate to one another and create a more appealing design.
Color Schemes
Now that we’ve got an idea of the color basics, it’s time to move on to color schemes. Understanding color schemes is excellent for tshirt printing. Read below for the different kinds of color schemes you can work with.
- Complementary Schemes- These colors are opposite from each other on the color wheel. The mix of these colors is a strong contrast and can create a bolder design that stands out.
- Red and green; blue and yellow
- Monochromatic Schemes- These are the darker and lighter shades of a single color. If you’re going for a subtle design, this would be the color scheme you’d use.
- Navy blue and baby blue; cherry red and burgundy
- Analogous Schemes- These colors are next to one another on the color wheel. These create designs that are easier to look at and feel more balanced.
- Green, blue and teal
Tshirt Printing in El Paso
At Labeltech Inc., our tshirt printing services in El Paso are ranked #1 in the Southwest. Through our in-house graphic design team, we can help you create a design that best represents your brand. To request a quote, call us today at (915)-590-8500!