Custom Labels vs Off‑the‑Shelf: When Does it Make Sense to Order Custom Labels?
As a business owner, you want your products and their labels to be a representation of what you are as a company. For this sole reason, customizing your labels over the standard ones might be a better business move. In this article, we will discuss why going custom is the right choice.
At Labeltech Inc., we have created custom labels in El Paso for a wide range of products and companies. Our labels are high-quality and affordable, allowing us to stand out from the competition. If you’re interested in our services, call us at (915) 590-8500 today!
Custom Over Standard
Although custom and standard labels convey the message effectively, there is something distinct about placing a customized label on a product. These labels are created for a specific purpose and give off a unique look to your customers. You are limited to what you can put on a standard label, but not a customized one. Whether it’s barcode, specific coloring, adhesives, or business information, you won’t find these on your standard labels. See below for a list of reasons why custom labels are better for your brand.
Branding
Labels are a representation of your business and should include your brand colors, logos, and designs. Putting your brand on your product will help your customers remember where they got it from.
Specific Warnings/Cautions
Allergen warnings or temperature cautions are vital pieces of information to put on a label. Standard labels may not list all the necessary precautions for a product, which is why it’s safer to go custom. Additionally, for temperature-sensitive products, we can put a special type of adhesive on the back to ensure it stays on in extreme temperature storage.
Personalization
So people know where to get more of your product, adding personalized touches like contact information, your company address, or a website URL to your custom labels will help bring you more business.
Numbering/Barcodes
Numbering and barcodes are great additions for food-related products or to place in your inventory to keep track of them. If your product requires information that is too much to put on a label, a barcode is a great solution.
Label Protection
If there’s a chance your product can get dirty, you want your label to be protected. With custom labels, you can request a laminate or polypropylene to be applied to ensure it stays intact.
Size/Shape
Some products come in unique shapes and sizes and require special labelling. At Labeltech, we will work with your product and create the perfect-sized label to make sure your brand is seen clearly.
Our El Paso-based print shop has created a plethora of different labels, including:
- Restaurants
- Food/Beverages
- Vapes
- Craft beer
- Political campaigns
- Manufacturing
- UL
Custom Labels in El Paso
At Labeltech Inc., we’ve created a variety of custom labels in El Paso over our 25 years of business. No matter what kind of colors, shapes, or styles you’re interested in, we have them. Call us today at (915) 590-8500 for more information!