Custom vs off-the-shelf labels: when to go custom

Your label is often the first thing a customer sees. Stock labels are cheap and quick, but they can’t carry your brand, your warnings or your barcodes. Here’s when custom makes sense.

Labeltech has printed custom labels in El Paso since 1993. If you’re weighing custom against stock, call us at (915) 590-8500 or request a quote.

Custom over standard

A stock label limits what you can put on it. A custom label is made for your product: its colors, its information, its barcode and the adhesive it needs.

Branding

Labels are a representation of your business and should include your brand colors, logos, and designs. Putting your brand on your product will help your customers remember where they got it from.

Specific warnings/cautions

Allergen warnings or temperature cautions are vital pieces of information to put on a label. Standard labels may not list all the necessary precautions for a product, which is why it’s safer to go custom. For cold-stored products, a freezer-grade adhesive keeps the label in place.

Personalization

So people know where to get more of your product, adding personalized touches like contact information, your company address, or a website URL to your custom labels will help bring you more business.

Numbering/Barcodes

Numbering and barcodes are great additions for food-related products or to place in your inventory to keep track of them. If your product requires information that is too much to put on a label, a barcode is a great solution.

Label protection

If there’s a chance your product can get dirty, you want your label to be protected. With custom labels, you can choose a laminate or a film stock such as white BOPP so the label stays intact.

Size/Shape

Some products come in unique shapes and sizes and require special labelling. At Labeltech, we will work with your product and create the perfect-sized label to make sure your brand is seen clearly.

You can see the industries we print for, and the stocks and finishes for each, in our catalog.

Custom labels in El Paso

Labeltech has printed custom labels in El Paso since 1993. Tell us the colors, shape and size you need, and we’ll send a quote and a proof. Call (915) 590-8500 or request a quote.