How to keep your label design original

With so many products on the shelf, an original label design is hard to pull off. Shoppers react to labels and logos without thinking about it, which is why the design deserves real thought.

Here are a few habits that help.

Keep it simple and clean

Customers are easily discouraged to consider buying a product or service when a label is convoluted and has too many elements. You never want to make your potential customers feel that they have to assume what is going on with the first glance at your label.

Be wise with your choice of colors

Color is a very important factor when it comes to label designs. People are more likely to take the time to read what your company has to offer if the colors are pleasing to them or immediately catch their eyes. However, color is also to be used cautiously. It is important for you to focus on choosing colors that complement each other by creating a common color scheme, overall.

Pick an unusual shape

Similar to choosing a specific color scheme, using a shape on your bottle that customers don’t usually see can catch the eye of shoppers as they walk by. The shape of your label should fit the shape of your packaging or container. You don’t want the shape of your label to contradict that of the packaging. It will just look odd or off-putting if that does happen.

Include a call-to-action

These can be simple or elaborate. Either way, your call-to-action needs to fit in a small and precise phrase. Carefully consider which call-to-action will work best with your product and what it has to offer. If there is a way to provide customers with a sample of your product, this is one of the best call-to-actions possible. This is an invitation to your customers to experience the benefits firsthand.

Display accreditations on your label

When customers can see your accreditations, it helps them learn everything there is to know about your company. For example, a cosmetics line might show that it’s cruelty-free. Some customers prefer brands that carry these marks. If there is something that stands out about your company, don’t be afraid to make that known on your labels!

Make the packaging reflect who you are as a company

You always want your labels to balance originality and a reflection of your company. For example, if you are selling organic products, you may want to use labeling that relies on recycled and eco-friendly materials. Make it known that your products are a direct reflection of what your company is all about, your morals, your standards, and your goals.

Incorporate a fun feature that stands out

There’s nothing wrong with having a little fun with your label creation. By including a fun feature, you’ll offer a sense of individuality to your product. Customers want their needs to be understood by companies and brands that they are looking at. Whether this feature is a special message, image, or personal story about your company, your customers are more likely to remember your product.

From design to roll

When your design is ready, Labeltech’s prepress team sets it up for the press and sends you a proof to approve before anything prints. Request a quote or contact us to get started.