How to Maintain Originality in Your Label Designs
In a world where graphic design has advanced by leaps and bounds, it can seem difficult to come up with a label design that is completely original and unique. Consumers are affected by the trademark label or logo of companies, both big and small, without even realizing it. Almost all companies understand the influence that a label or logo has on their customers, which is why it requires critical thinking and sometimes a marketing team to create something completely unique and never seen before.
Whether you are new to the world of business or have been in this industry for a while now, the professionals at LabelTech want to help you. We discuss several methods that are the key to creating a unique and original logo to help you throughout the process.
Keep it Simple and Clean
You’ve probably heard this several times before, but that’s only because this is the golden rule of label designing. Customers are easily discouraged to consider buying a product or service when a label is convoluted and has too many elements. You never want to make your potential customers feel that they have to assume what is going on at the first glance at your label.
Be Wise with Your Choice of Colors
Color is a very important factor when it comes to label designs. People are more likely to take the time to read what your company has to offer if the colors are pleasing to them or immediately catch their eyes. However, color is also to be used cautiously. It is important for you to focus on choosing colors that complement each other by creating a common color scheme, overall.
Pick an Unusual Shape
Similar to choosing a specific color scheme, using a shape on your bottle that customers don’t usually see is proven to catch more customers as they walk by your products. The shape of your label should fit the shape of your packaging or container. You don’t want the shape of your label to contradict that of the packaging. It will just look odd or offsetting if that does happen.
Include a Call-to-Action
These can be simple or elaborate. Either way, your call-to-action needs to fit in a small and precise phrase. Carefully consider which call-to-action will work best with your product and what it has to offer. If there is a way to provide customers with a sample of your product, this is one of the best call-to-actions possible. This an invitation to your customers to experience the benefits firsthand.
Display Accreditations on Your Label
When customers can see your accreditations, it helps them learn everything there is to know about your company. For example, the Shea Moisture cosmetic line includes their accreditations that show that they are an animal cruelty-free company and are a family-run business. Some customers do prefer to go with companies that maintain these titles to their names. If there is something that stands out about your company, don’t be afraid to make that known on your labels!
Make the Packaging Reflect Who You Are as a Company
You always want your labels to balance originality and a reflection of your company. For example, if you are selling organic products, you may want to use labeling that relies on recycled and eco-friendly materials. Make it known that your products are a direct reflection of what your company is all about, your morals, your standards, and your goals.
Incorporate a Fun Feature That Stands Out
There’s nothing wrong with having a little fun with your label creation. By including a fun feature, you’ll offer a sense of individuality to your product. Customers want their needs to be understood by the companies and brands that they are looking at. Whether this feature is a special message, image, or personal story about your company, it is guaranteed that your customers will have more fun purchasing your products.
Use the Best Possible Tools
When it comes to creating a label design and finalizing it, never opt for low-quality tools. High-quality materials can make a world of a difference when you receive the final draft. High-quality doesn’t always mean that you have to invest more money. You can find companies that are willing to offer cost-effective rates that way both parties can benefit from this business.
Create and Innovate with Labeltech Inc Today
There is no better place than Labeltech Inc to get started with label design. We’re here to manifest your ideas into reality. Contact us today to learn more about how our services can help you.