Mistakes to avoid when ordering custom labels

Custom labels and stickers are easy to get wrong. Here are the common mistakes, and how to avoid them.

Labeltech prints custom labels in El Paso in standard and custom sizes and shapes. Call (915) 590-8500 or request a quote.

What to avoid

With so many design options, mistakes are easy to make without a plan. You want to make sure your logo is seen, but not harsh on the eyes. You want to make sure it has all the right information, without being too wordy. Despite the risk of error, they are easy to avoid. Read below for common mistakes regarding custom labels.

Too many labels

Buying in bulk might seem like a good idea at first, but if you’re launching a new product with a new label, it’s not recommended. If the product doesn’t do well on the shelves or the label isn’t received well, that’s money down the drain.

You’re brushed off

In some cases, the issue is with the printer. If you notice the printer is brushing you off or keeps referring you to their website, it’s time to switch up.

Wrong materials

If your product is used in or around water, that means you need a waterproof label that won’t come off or fade. The incorrect custom label material can wear down over time, which can be bad for the product, especially if there are warnings on it.

You delay the design

Though creating the product is important, you can’t forget about the marketing. More often than not, the label is seen as an afterthought, and then you need to rush to get them printed.

You wait to order

Similar to the previous point, waiting too long to order your custom labels could result in delays. Order as soon as you can; that way, there’s room for adjustment if the label doesn’t look how you wanted it to.

The design isn’t attractive

If anyone on your marketing team is second-guessing the design, chances are you need to rework it. Poor designs don’t catch the eyes of customers, so make sure your team is in agreement before launch.

You attempt your own printing

We understand the desire to print yourself; however, most companies don’t have the equipment or tools that go into printing labels. You’ll spend more money than you need to.

Since 1993, Labeltech has printed labels for many industries, from UL-listed products to food and beverage. See the industries in our catalog.

Custom labels in El Paso

Every Labeltech job gets a proof before it prints, so you can catch a mistake before it’s on a roll. For custom labels in El Paso, call (915) 590-8500 or request a quote.