10 Factors that Help Make the Perfect Logo for Your Business
There are many elements of design that go into creating the perfect logo for your company. Your logo is important because it is the starting point from which all other marketing materials for your business are derived. To create an identity your target audience will always remember, your logo has to have a theme that no other logo speaks! To help you in designing the perfect logo, we discuss some design tips to consider throughout the process.
Scalability
Scalability is one of the most important components to consider throughout the logo designing process. Your logo will be seen wherever you make your business public, which is why your logo is so important. You want your logo to be able to withstand adjustments at various sizes and orientations that way your logo will look good at all times.
Use of Color
Needless to say, how you use color in your logo is also just as important. You should pick colors for your logos based on uniqueness and how you want your business to be represented. Study a color palette before making any concrete decisions on your logo design. The colors you choose should convey your ideas and the meaning behind your business.
Cleanliness
We all enjoy a clean, aesthetic logo. Because of this, you want to incorporate crisp and well-illustrated shapes for your business logo. To keep your logo design going as planned, be mindful of irregular fill pieces and odd shapes in your logo. You should always make use of a vector-oriented program to make your designs scalable and clean.
Gridding and Shapes
In logo design, gridding refers to how circles, space, and lines are used to develop a grid that creates the form and shape of your logo. To create crisp shapes and precision, it is important to use fragments of real circles. The proper use of gridding is the foundation of your logo design, so make sure this is part of the process!
Fonts and Typeface
One of the first things to think about at the beginning of the logo design process is the font you will be using. Of course, you also have to consider how much text you will have in your logo, which should help narrow down your options. Choosing a font or typeface, in the beginning, can help you avoid awkward combinations of elements in your logo.
Avoiding Overused Trends
Trends come and go real quick, which is why it is important that you try to be as original and unique as you possibly can when designing your logo. You can always draw some inspiration from graphic design trends, but you also want to be able to appeal to your target audience, no matter what is trending!
Maintaining Simplicity
There is such thing as having too many elements of design in your logo. You want your logo to be simple, yet appealing, that way it successfully captures your target audience’s attention. Sophisticated, busy designs can be harder to understand. The simpler your logo is, the easier it will be for you to work with as well.
Relevance
Your logo has to (to some extent) speak about who you are as a company. For example, colors can be very misleading if they do not accurately speak about your business. You have to choose elements very carefully that way they are relevant to your business and your product. As long as your logo is conceptual, abstract, original, and creative, your logo will be well suited!
Legibility
Just as we mentioned earlier, sometimes simple is better. For example, extremely detailed or ornate fonts may seem like a great idea at first, but they can be difficult to read. It is simple mistakes such as these that can bring your logo design down. You also have to be careful with how you use gradients, shadowing, and glow effects as these can also be overwhelming if used wrong.
Timeliness
Longevity is what you are aiming for when creating a logo. By creating something that will impress your target audience, you can set your business apart and sustains your business’ relevance. When other business logos become outdated, you want yours to continue catching the eyes of your target audience. Again, the best way to keep your logo relevant is by keeping it as simple and original as possible.
Create the Perfect Design with Our Professionals!
To create a clever and creative logo, you have to find the best team possible to handle your project. The professionals at Labeltech are the professionals you’re looking for! Contact us today to learn more about how our services can help you.