6 Label Design Trends To Keep Up With in 2020
Product labeling is important to attract potential prospects and share helpful details about the product. Without labeling your product, you run the risk of not allowing customers to invest their trust in your company! An impressive label design makes your product stand out from the other competing products and makes your brand memorable in the minds of your customers when they are shopping.
We understand that design industry trends can be pretty unpredictable. Some trends can go on for years while others can disappear in a puff of smoke. Some trends may stick around, but adapt and evolve with the times. We believe that anyone that specializes in label designing should be aware of the upcoming trends and consider implementing them in their business! Let’s go over some of the hottest label trends that are predicted to dominate in the wake of 2020.
Implement Custom Lettering
It is without a doubt that every designer loves to create something from scratch and get crafty. Designers are known for doing this to manifest an organic effect. For example, designers mimic fluid imperfections—irregular lines and natural texture fills makes a product stand out from the crowd and provide the product with a unique and non-digital look. The warmth created by this kind of label design can allure the customer to the product with an emotional appeal. Either way, it is guaranteed that hand-lettering is going to make a massive comeback.
Get Comfortable with Colors
It’s a fact that colors are infamous for inflicting emotions, influencing a customer’s purchase. Due to this fact, it is important that you consider the significance of colors in label designing. You don’t have to be afraid of having too much color if you have an eye for aesthetics! Colors are also extremely helping when it comes to the customers’ ability to differentiate between products. Customers have a hard time remembering names or titles of a product, but they are highly more likely to remember your product if you incorporate pops of color that immediately drawback their memory.
Repeat Patterns to Mark Your Style
If you use a professionally designed and appealing pattern in your label, it can definitely elevate your product design from mediocre to ethereal. It might seem that the idea of repeating patterns is very simple, but in reality, this method is rather dynamic and catchy, if used wisely. When you repeat these visual motifs, your product can achieve the goal of conveying strong and powerful messages. If your pattern is playful, bold, or repetitive, then you’re on the right track. If you want to create an even stronger identity for your company, you want to create a label that customers will recognize and appreciate.
Use Illustrations to Tell Stories
There is a story behind every label design. People seek out and cherish those stories with whom they feel the closest to. Modern-day label designs have now started to incorporate narrative illustrations to achieve this goal. Your label design can be amazing if you sustain the capability to transfer customers to a dream-like world. Illustrations have the power to emit a strong and impactful message as well as being immersed in a fun and supportive world.
Bring Back Sweet and Old Mail Label Styles
There was a time when the world did not have the internet nor efficient transportation, and during this time, people would find joy in the little things. The “old mail” style refers to the joy that people would be flooded with when checking their mail for a long-awaited package. Vintage and retro styles are slowly making their way back into the market, whether it regards clothing, foods, makeup, and especially, labels. People are quick to turn heads when they notice that companies are starting to bring back traditional styles.
Go Green with Environmentally Friendly Labels
Whether you like to call it eco-friendly, natural, sustainable, biodegradable, it works all the same. Customers love to purchase from a company that is all about supporting the environment. Going green with package and label designing is coming into trend and it’s safe to say that it is going to stay for quite some time. The best thing about using eco-friendly labels is that it not only draws in more customers but it also saves your company a fair amount of money. With more money, you get to be flexible with label styling and designing.
Choose Labeltech, Inc. To Help You Design Your Labels!
Labeltech, Inc. specializes in manufacturing labels for all kinds of companies. Whether you need an updated label or a new one from scratch, we can make it happen! Contact our team today to learn more about the labels that we can produce for you.
