Event Merchandising: T-Shirt Printing Tips for Successful Events
Every successful El Paso event is marked by one key item: t-shirts. At every concert, festival, or amusement park, a way to commemorate a special day is with a custom-made t-shirt highlighting the day’s festivities. It could be a band’s logo and tour dates or a conference’s logo and the year of the event. Event merchandising benefits businesses financially and gives attendees something to celebrate a memorable day.
LabelTech Inc. has helped El Paso businesses create unique custom t-shirts with our state-of-the-art equipment and a highly talented in-house design team. We aim to bring your event’s mission to life with a combination of fonts, shapes, and colors. Contact us online or call (915) 590-8500 to learn more.
Consider Sizing and Placement
While a t-shirt’s surface area may seem like plenty of room to play with a design, it’s important to remember one size doesn’t fit all. If you need various sizes for an event, a design fit for a large won’t look the same on a small—it will be too big. As a rule of thumb, aim for smaller design sizes to keep your brand’s logo or image moderate. T-shirt printing in El Paso is a great marketing tool, but that doesn’t mean people want to be walking billboards.
Similarly, think about where your t-shirt will land on a shirt. If it’s too low or high, it can look awkward.
Utilize Practical Typography
Typography, the art of arranging fonts or data and printing from it, can make or break a t-shirt design. For instance, if you use an 11-point calligraphy font with no letter spacing, the average on-looker will have difficulty reading your t-shirt’s message. However, a standard Times New Roman or Arial will be much more legible. Before t-shirt printing, ensure the fonts align with your event’s branding and can be read at a glance.
Pay Attention to Color Theory
Color theory explains how colors affect a viewer’s emotions and perceptions. It consists of primary colors (red, blue, and yellow), secondary colors (green, orange, and purple), and tertiary colors. Typically, in design, you’d want to use complementary colors—colors found opposite on the wheel, like red and green—to create contrast.
Color should be an early consideration in your design. For instance, if you’re hosting an environmental event with a tree as the design, you may opt for a green t-shirt and use black ink to define the tree. The more colors you use, the more expensive your t-shirt printing design will cost.
Create a Design You Would Wear
Think of the t-shirts you wear daily and use those as inspiration for your design when t-shirt printing in El Paso. If you wouldn’t wear your event t-shirt, it’s likely others won’t, too. Strike a balance between creativity and simplicity. You don’t want to create a visually overwhelming design. It can confuse your event’s message and make the design look cluttered. Instead, use text or graphics to incorporate elements that reflect your event’s mission.
Quality Promotional T-Shirt Printing in El Paso
LabelTech Inc. has worked with El Paso businesses for over 25 years to create custom t-shirt printing designs. Call (915) 590-8500 to work with us on your next event!