Glossy vs Matte Labels: What Each Have to Offer
If you’re in the process of creating new products for your business, you’re going to have to choose between the kind of label textures you want to use. Designs, colors, and especially, textures, can play a major role in the decision-making process consumers find themselves in when purchasing goods. Glossy and matte labels are some of the most common finishes that businesses use for packaging. Both textures have many benefits to offer and one might work better than the other, depending on your product and your revenue goals. We discuss the unique features of both and the effect they have on consumer purchasing.
The Benefits of Glossy Labels
Shiny, Attractive Finishes
If you think of some glossy items off the top of your head, you might think of a brand new car or a fresh manicure. These things are undeniably attractive. The same effect can be made if you decide to use glossy labels. By virtue of high contrast, it creates an effect that makes the light colors appear even lighter and makes dark hues appear even more vibrantly dark. Glossiness is ideal if you want to incorporate vibrant images or logos imprinted on your labels.
Added Value to Your Product
A polished and professional-looking label can help grab the attention of your customers immediately. Glossy labels are of premium quality, providing your product with a clean, shiny look, almost as if it is part of the product itself. Not only does it help with the visual appeal but a glossy label can increase your customer loyalty once you establish your product with this texture. It’s important to keep in mind that the visual and textural appeal, alone, can have a major impact on the products that customers predominantly choose to buy.
A Perfect Match with All Product Packaging
If your product is supplied in a more basic-looking container, a glossy label can help step up its visual appeal. Glossy labels are perfect for providing your product with a radiant and shimmering feel to enhance high image contrast and to create an overall stylish look. Gloss labels are often offered in different shapes and sizes to help create the marketing approach you want to apply within your product campaign and goals.
The Benefits of Matte-Textured Labels
Resistant to Damage
Although gloss may be appealing to the eye, they are more prone to damage, which can then affect the visual approach. Matte-textured labels have a lower risk of scratch or scrapes compared to gloss. This can also prove itself to be a great preventive approach when your products are being shipped from your manufacturing facility to the wholesale market. Customers are automatically disengaged from a product when they see damage, even if it is new and untouched. Even if dirt or grime somehow make a mark on your label, matte finishes allow you to wipe them clean, as if nothing ever happened!
An Appealing Texture
Our senses are stimulated by specific feelings and textures. Matte labels have a texture that people find satisfying. When people pick up your product to analyze its contents, customers are likely to be impressed just by the texture itself! Additionally, the texture can help customers to better remember your brand, which is helpful for customer-value proposition. Furthermore, matte is not typically used, which can help your company stand out. Businesses are quick to use gloss. With a distinction in label texture, you can spark your customers’ interests and they are likely to highly consider purchasing your product.
Clear and Concise
As successful as glossy labels might be, not all customers may be impressed with their effervescent shine. This is where matte-textured labels can step in. The glare reflected from gloss can potentially impede a customer’s ability to see what’s on the sticker, especially when they are taking a quick scan at products they are trying to choose from. Matte labels eliminate this problem. This is best helpful when the contents of a sticker are mostly text and informational. Consumers will be able to easily read your product’s content, even from a distance or amongst a bright light.
Labeltech Inc: Here to Help You Choose What’s Best for Your Company Goals
The professionals at Labeltech Inc have manufactured and designed labels for many companies from many industries. If you are unsure regarding which style of labeling you want to go for, we can provide you with some ideas and options. Contact us today to learn more about how we can custom-design and produce labels for you and your business.
