How Do I Design a Business Logo?
Many of us can agree that there are some business logos that you can recognize anywhere. And sometimes, there are business logos that need to catch the attention of the eye more. That may leave you wondering, what makes a logo memorable or recognizable? It is not always easy coming up with the right ideas to make the perfect business logo, but we’re here to guide you.
If you need printing services for your El Paso business, Labeltech Inc. is here to help. Contact us online or call (915) 590-8500 to learn more about our services.
Define Your Story
Before sketching out any ideas, you must ask yourself what your El Paso business is about. What kind of impression or character do you want your customers to gain from your business? What does your business mean to you? How did your business come to be? Asking these questions can help stir up inspiration for your business logo ideas!
Find the Right Words
Once you can answer these questions, you can narrow them down to words. If you could only choose a handful of words to describe your business, what would they be? This is another important aspect to consider if you want to include a catchphrase in your logo design!
Sketch Some Ideas Out
Now that you can define your business and tell the story, you can transfer your ideas onto a sketchpad. Remember that the words or characters you come up with for your business should be reflected in the graphic, even if you only include a little text in the logo.
Refine Your Sketch
It is normal if you have a couple of sketches drafted for your new business logo in case you come up with several ideas. But you will have to pick one! Once you have identified a sketch you want to proceed with, you can refine it and perfect it. Then you can begin to think about how you will utilize printing services and what promotional products your logo would look best on.
Think About Color
When thinking of color, you must think about how well your logo will look on any medium. This is why giving the color scheme some heavy thought is important. That said, you must also have color variations for dark and light backgrounds. That means you will only have to change the color of the font.
Consider Font
The font is just as important as the color scheme. Fonts are important elements in company logos because they also define the character and persona of a business. If your final sketch is more of a shape or symbol rather than just text, you factor in the written name of your company and consider what kind of font would work best.
Ensure Scalability
Logos are meant to be printed and displayed on several platforms. Whether you decide to present your logo through your digital presence, ads, promotional items, or more, you want a logo that can be scaled for any platform. So when you are drafting a logo, every element should be legible.
Test It Out
You do not have to produce several items with your logo immediately! To ensure that the final design is satisfactory, a professional printing team can create some samples. From there, you can decide if the logo is good to go or could use some changes.
Create Your Best Business Logo With the Pros from Labeltech
At Labeltech, we’re here to guide you through every step of the process when it comes to creating a unique business logo. Contact us online or call (915) 590-8500 today to learn more about how our services could be useful to you and your business.