How to Design Eye-Catching Stickers for Product Packaging
Are you looking into improving your marketing campaign? Do you want your product packaging to show the eccentricity of your business? Here, we will talk about different sticker printing designs you can use for your merchandise.
At Labeltech Inc., located in El Paso, TX, we have highly reviewed sticker printing services customized to your business needs. Our stickers can be applied to any surface you’re thinking of applying them to. For more information about our printing, give us a call at (915) 590-8500 or contact us online today!
What to Consider
Though the age-old saying is ‘Don’t judge a book by its cover,’ consumers will judge a product based on its design. It only takes a few seconds for a consumer to decide if they want to continue with the product or move on from it. This is why it’s important to work with an El Paso sticker printing business that will help you come up with a design to keep your consumers’ attention. Read below for some design tips.
- Who is Your Target Audience?- Before designing your label, you need to determine what group you’re targeting. For example, if your company is promoting health and fitness, you need to determine if your target audience is men, women, older, or younger.
- Work With a Quality Printer- If you want your stickers to be high-quality, then you need to search for a sticker printing company that produces high-quality results. Our El Paso-based company is considered one of the top-rated places for sticker printing in El Paso.
- Come Up With Color Schemes- The colors on a label are extremely important when it comes to drawing in consumer attention. Identifying what kind of emotions you want your label and product to convey will help you figure out your color scheme.
- Consider Your Typography- Don’t overcomplicate your wording on the labels. If the font is hard to read or it blends in too much with the colors, your consumer might pass it on. Stick with basic and easy-to-read fonts.
- Be Aware of Label Requirements- Depending on what kind of product you’re selling will depend on the requirements it will need. Some industries require health and warning labels to be a part of the sticker. Make sure to do your research!
- Partner With Artists to Craft Imagery- Brainstorm what kind of images you want to use on your label. It’s recommended for businesses to partner with local artists to create an image that is not only high-quality but captures their vision.
- Inspect the Label Quality- The last step would be to check the color, legibility, and quality for any issue. To avoid a costly recall, make sure your sticker printing is error-free.
Sticker Printing in El Paso
At Labeltech Inc., located in El Paso, we are one of the top-rated sticker printing companies in the area. If your business is looking for quality printing services and wants to work alongside a team that considers all your concerns, call (915) 590-8500 to start printing.