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Printing Trends to Watch Out for in 2024

A person using a red and white industrial printer in El Paso.

Are you the owner of a small business and are looking to boost your marketing this year? Have you been looking into printing services to promote your brand? In this article, we will talk about upcoming printing trends for you to look out for in 2024.

Here at Labeltech Inc., located in El Paso, TX, we offer custom labels, stickers, and other printing services. No matter what kind of marketing trend you’re interested in, we have you covered. For a free quote, give us a call at (915) 590-8500 or contact us online today!

Get With the Trends

With each passing year, the printing industry will continue to evolve to provide more printing services in El Paso to their customers. Whether they switch to a more eco-friendly approach or bring more technology into the printing practice, there are endless trends to move into. Read below for a few printing trends to keep your eye out for this year. 

 

  • Greener Printing- One of the most popular trends across any industry is introducing sustainability into business practices. Incorporating eco-friendly methods into printing services will look like soy-based inks or the use of recycled materials. Companies like Labeltech, are trying their best to reduce their carbon footprint in any way possible. 

 

  • Personalized Marketing- Demands for customizable designs are on the rise as businesses want a more personal touch to their marketing. With the advancements in digital printing, it has become easier to cater to individual requests. The ‘one of a kind’ trend is something to look out for this year. 

 

  • Introducing Augmented Reality (AR)- By introducing digital content to printing services, AR can create an immersive product for its consumers. You’ll be able to scan greeting cards or brochures and see videos or interactive 3D models. 

 

  • Smart Packaging- Smart packaging trends are rapidly growing in popularity due to their convenience. The most common practice is the use of QR codes. However, other methods, such as RFID and NFC, are also used. Incorporating this into your printing services can increase customer engagement and offer specific product information.

 

  • Made-to-order printing- This trend has been popping up due to the need for everything speedy. By offering MTO printing services in El Paso, you’re increasing sales, saving storage space, reducing trash, and bringing in more satisfied customers. At Labeltech, we have our own in-house graphic design team. This means we can fulfill your order in a timely manner!

 

  • Use of A.I. or Automation- Automation and AI are beginning to play a bigger role in printing services. These methods are streamlining the process of design and finishing. The results of following this trend are increased accuracy and efficiency as well as reduced production time. 

El Paso Printing Services with LabelTech

At LabelTech in El Paso, we offer a plethora of different printing services like stickers, labeling, t-shirts, and embroidery. With our in-house graphic design team, we can ensure your marketing products will be printed and given to you in a timely manner. For more information, call (915) 590-8500 today.


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