How to Achieve the Best Custom Label Design for Your Brand

Creating an effective custom label design is not always easy work. It takes time and the use of several strategies to create what may seem like some of the simplest labels. But often, simple, clean work takes the most time to accomplish. Starting on a new custom label for your product? You’ll want to keep these tips handy. 

Keep Graphic Design Elements Consistent 

Consistency is key when it comes to creating a memorable, appealing brand label. The more consistent you are with your designs, the more customers will be able to recognize your product. This is the perfect opportunity for you to take advantage of claiming unique colors, fonts, and other design elements. In turn, customers will always be able to associate certain elements with your company! 

Think of How Your Product Will Be Displayed 

When drafting up designs, it is important to consider how they will look once your product is on the shelf. Ask yourself:

• Could your product possibly be overwhelmed by other competing products?
• Could your product be obscured due to a lack of color, text, or bold elements?

A successful custom label catches your target audience’s eye when several other products are competing for their attention. 

Keep Your Label Simple, Avoid Overcrowding 

While you want to fit in all of the important information on your label, you never want to have too much going on that it destroys your product’s ability to reach customers. A clean and simple label is proven to be much more effective in catching the consumer’s eye. Some examples of clean, simple designs include: 

• Using a single typeface or font 
• Keeping essential information tight, straight to the point 
• Pair design elements to compliment the font 

Consider Functionality, Not Just Aesthetics 

Aesthetics are always important, but functionality matters most at the end of the day. 

The primary function of your label should be:

• Attraction attention
• Stand out from the crowd 
• Invoke initial curiosity

With that being said, you have to consider which design elements work the best for your label, not just what looks best. 

Use High-Quality Images 

Whether you are designing your label or working with a graphic design team, you should always be able to provide the best image quality possible. Something as simple as a low-quality image can break your chances of reaching more customers. Some tips to keep in mind: 

• You should not use any images sourced from the internet 
• A minimum of 300 DPI (dots per image) 
• Use vector images if/when possible

Make Your Logo Prominent on the Label 

The most important element to highlight on your custom label will always be your logo. All the other elements are useless if your logo is tucked away or not easily found on your label. 

A good, effective label makes the logo prominent while also clearly communicating what the product is. Some tips to make your logo prominent: 

• Keep it simple
• Add readable, simple fonts
• Don’t use gradients or effects 

Work With a Professional 

And finally, one of the best steps to take when creating a custom label design is to work with a professional. Working with a qualified team ensures that you will receive labels in short turnaround times with the elements and quality you are looking for. In short, it is always best to outsource that way, a professional can handle all the hard work for you. 

Kickstart the Label Design Process with Our Team!

If you are ready to create a custom label for your product, we’re only one call away from getting the process started. Contact us at (915) 590-8500 to learn more. 

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