The Biggest Graphic Design Trends Predicted for 2021
The novel coronavirus forced people to cancel plans and put things on hold, but the bright side of it is that artists and creative professionals found the time to perfect their skills and bring about new ideas. In graphic design specifically, professionals are predicting which trends they’ll see the most based on this past years’ events. From more simplistic designs to specific color schemes, several trends are bound to bloom in the year 2021. Here at Labeltech Inc, we want you to stay in the know. Let’s discuss this year’s predictions.
Easy-to-Read Visualizations
When it comes to shopping and choosing products, consumers want to know what it is they might be purchasing without having to do too much reading. With that being said, graphic designers have decided to mesh graphics and text together by creating visuals that customers can easily understand. This also helps when it comes down to reading and digesting graphs, charts, statistics, and much more. This method aims to provide consumers with efficiency.
Muted Palettes
When colors are referred to as “muted”, it means they have less saturation and don’t pop out as naturally as bright and vivid colors do. Although, as of recent, customers have been prone to choose products that have these colors in their labeling or packaging. These kinds of colors are most often seen in companies that specialize in health and wellness products. This might be due to the fact that muted colors provide consumers with a sense of ease and comfort.
Going Green
The coronavirus had people spend more time outdoors and enjoying recreational activities. The year 2020 definitely highlighted the importance of nature and our surroundings. With that being said, graphic designers are finding more and more ways in how they can incorporate their appreciation for the great outdoors into their graphics and creations. Companies also make it a priority to show whether their packaging is recyclable, which encourages sustainability.
Simple and Recyclable Packaging
More and more, companies are coming to their senses when it comes to packaging. Only 25% of plastic is recycled, encouraging brands to opt for more eco-friendly options. Additionally, it provides customers with the satisfaction that they can do something for the sake of their environment. Graphic designers are leaning more towards options that include paper materials, cardboard, and much more.
The Use of Icons
Similar to the method of visualizations mentioned earlier, graphic designers aim to include more icons so that they can use less text. Icons have become an ideal choice as companies can use these designs in their labeling and in their digital presences, such as social media or on their website. Icons are optimal when it comes to attaining visual communication. Even more, companies want to start incorporating more icons so that their labels are more easily recognized by customers.
Traditional Fonts
The past decade surrounded itself with being different, which meant using different styles in graphic design. That might not be the case for 2021. The year 2021 seems to already reminisce on the past (although we just started). Even more, we believe that graphic designers aim to display their appreciation for traditional and classic fonts by using them in their designs for labels and more. Serif fonts are expected to make the biggest appearance, which are the oldest fonts used.
Reflecting on Retro Designs
As we mentioned with font choice, graphic designers, along with everyone else, are looking back on easier times. The idea of nostalgia is at its peak right now. Consequently, professionals predict that retro colors and graphic design will dominate in 2021. Acting as a kind of safety blanket, customers are drawn to what makes them feel comfortable and at ease, especially during trying times. Companies aim to incorporate more retro styles to draw more consumers in.
The Concept of Optimism
How exactly can one adapt the idea of optimism into a graphic? You’d be surprised. Charming and humorous illustrations provide a sense of fun when it comes to buying a product. Purchasing should be an enjoyable experience for a customer, from the minute they walk into the store to the minute they walk out. Graphic designers are expected to recreate the idea of optimism with the help of geometry, fun colors, and bold ideas in their work.
Expand Your Ideas with Labeltech Inc
Here at Labeltech Inc, it is our pleasure to help you stay up to date and to learn more when it comes to graphic design. With the help of our in-house graphic design team, we can make your ideas come to life in no time. Contact us today to learn more about how we can help you and your business.