The Science Behind Commercial Designs: Attracting One Customer at a Time
As customers, we’re able to recognize business and company logos not solely due to how much we consume but also due to the distinct designs on these graphics. Logos, symbols, and graphic designs that help customers identify a business play a crucial role not just in distinction, but also by drawing customers to use the services or products offered by a specific company. When companies are starting from the ground up and are building their marketing strategies, the logo and company designs are considered as well. We explain how exactly these logos are made to attract customers and the unique designs that are incorporated.
Why is a Logo Design So Important?
It is often said that customers form an initial opinion of a company within seconds and that can be credited to the impression they gain from a logo. We have no doubt in mind that this is true! Customers want to be served right away, therefore, they will judge at first sight. When creating a company logo or unique design, it is important to think about the details to include in order to set a good impression and set your business apart from others.
Factors to Consider
It’s important to understand that there is more to a logo than its basic aesthetic appeal. Studies suggest that prospective customers will make assessments of a company based on shapes and colors that are used in logos and designs. More specifically, the colors and shapes used play a pivotal role.
Shapes
Circularity and angularity are powerful enough to affect perceptions of the attributes which a company or business has to offer. These shapes and figures bring about different reactions, opinions, and emotions out of customers. For example, marketing research suggests that customers associate circular or more round shapes with a sense of softness.
On the other hand, customers may be inclined to associate angular or more pointed shapes with hardness or a sense of durability. Extensively, when a customer thinks of softness, they may have this perception that the employees of a company will approach them with kindness, patience, and a sensitive attitude to the customers’ needs. Angular logos may provide customers with heightened reliability and high-quality customer service. The shapes alone can cause costumers to gather these assumptions regarding a company and how they treat their target audience.
Colors
Colors, much like shapes, are crucial elements in logo design. Bold colors such as red tend to draw more attention, whereas lighter shades emulate relaxed moods and a sense of stability when customers lay their eyes on them. Gray, dark brown, dark burgundy, black and rustic colors are considered masculine shades. On the other hand, colors such as pink, peach, lavender, and light blue can be tied to a more feminine approach. Logos that have metallic tones are associated with a sense of elegancy and more expensive products. The choice of colors can affect a consumer’s choice just as much as shapes do when purchasing products.
Some Real-World Examples
Now that you’re aware of the function that shapes and colors have within a company’s logo, we take a look at some of the most recognizable company designs and analyze their contents and how it affects their ability to draw in customers.
The Nike Swoosh
The infamous Nike swoosh utilizes both angular and circular shapes. One could say that the logo uses both to display the comfort and the “athletic excellence” that Nike has to offer. The logo is often shown in advertisements with hues of black, white, and orange. These colors are said to complement each other as they help convey strength, power, and precision. After all, Nike is a leading company when it comes to athletic wear.
Apple’s Bitten Apple
The light gray hue and the circular shape that makes up the infamous eponymous Apple are designed to provide customers with a sense that the company will take them in and sway them with the simplicity and features that their products have to offer. The colors of the iconic symbol have changed only slightly and it has maintained the light gray color for years now.
Coca-Cola
As stated before, the color red immediately draws the eyes of a customer, especially one that is in search of something refreshing and fulfilling. This is where Coca-Cola comes into play. The company’s logo has always been red and admittedly, it has worked in their favor! Even in commercials, the company advertises the drink to quench their customers’ thirst. This all starts by drawing a customer’s eyes to fall on the bold red logo.
Influence Your Customers with a New and Improved Logo Design
Labeltech is El Paso’s number one source for in-house graphic designing and commercial printing. When you choose us, we can turn your ideas into a powerful logo, bound to help you target your ideal audience. Contact us today to learn more.
