Top 5 Promotional Products to Market Your Brand & Why They’re Successful

As a business owner, it is important that you always work to keep your current customers happy and to attract as many more customers as possible. One of the best methods of outreaching and gaining recognition is through the long-term solution of promotional products. 

According to the American Marketing Association, more than 80% of promotional products are used for more than a year. Part of your influence, as a business owner, lies in the power of promotional products! Now, you can make the most out of marketing your business by using these top 5 promo products. 

Environmentally-Friendly Products 

Now more than ever, people advocate for the protection of the environment. Using environmentally-friendly promotional products is a great way of showing your target audience how serious your company is about the environment. 

Environmentally-friendly products consist of those that are made out of recycled products and can be recycled. Some businesses use the following products to present their company values:

• Lunchbags
• Notebooks
• Paper bags

But that’s not all of it. You can find many other eco-friendly products to promote your business!

Tech or Office Gear 

Some of the best promo products are those that your customers find useful, such as office or tech gear. A couple of examples include: 

• Pens and pencils
• Desktop calendars
• Stress relief desk toys 
• Tablet or iPad case
• Chargers
• Mousepads
• Custom earbuds

Show your customers that you can make their work lives easier and chances are, they’ll continue to return for business. Providing these promo products tells your customers you can supply them with tools and materials they need to keep them productive and on-task at work. 

Printed T-Shirts and Apparel 

Who doesn’t love graphic t-shirts? Your customers, just like you or anyone else you may know, want to wear clothing that makes them stand out. With a customized design on a promotional t-shirt, your customers are more likely to hold onto your promo products and continue to use your services. 

Promotional apparel is another great opportunity to show what your business is all about, including brand values and beliefs. Not only that, but with t-shirts, hats, or any other kind of apparel, you can get creative with your products and add unique designs!

Tote Bags 

Tote bags are not only useful but they are currently trending! You’ll notice people using tote bags for style, in addition to carrying personal items and materials. Providing a promotional tote bag to your customers tells them that you understand and care about their busy lives. 

A tote bag can make a customer’s tasks that much easier to accomplish. Tote bags can be used in several settings such as grocery stores, offices, and shopping malls, and are conveniently sized for crowded areas! Just like everyday wear, you can also use a tote bag to apply a unique design!

Work from Home Products 

While most of us are back in the office, there are still many businesses that allow their employees to work from an at-home setting or even on a hybrid schedule. With this, you can attract customers by providing work-from-home products that offer utility, organization, and comfort. Need some ideas? Here are a handful of examples to inspire you:

• Water bottles 
• Agendas/planners
• Clipboards
• Lanyards 

For some employees, it can be challenging to stay on task and focused when there are so many distractions at home. Some of the simplest materials, such as organizational products, can boost productivity and focus. You can support your customers with these few products!

Promote Your Business with Our Printing Services, Today

Now that you know what is deemed useful and comfortable for your customers, you can get started on making your own promotional products! Here, at Labeltech, we are more than happy to help you by utilizing our professional printing services. You can contact your El Paso label printers at (915) 590-8500 to learn more. 

 

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