Top 5 Promotional Products to Market Your Brand & Why They’re Successful
As a business owner, it is important that you always work to keep your current customers happy and to attract as many more customers as possible. One of the best methods of outreaching and gaining recognition is through the long-term solution of promotional products. According to the American Marketing Association, more than 80% of promotional […]
Read More
10 Factors that Help Make the Perfect Logo for Your Business
There are many elements of design that go into creating the perfect logo for your company. Your logo is important because it is the starting point from which all other marketing materials for your business are derived. To create an identity your target audience will always remember, your logo has to have a theme that […]
Read More
Label Design Predictions and Trends for 2022
Just like every other industry, label and packaging design sees new trends every year. Graphic designers have already predicted what the labeling industry will see in terms of the art of labels and packages. Considering that businesses aim to appeal more and more to customers, especially in light of a pandemic, most trends are predicted […]
Read More
How Embroidery Can Improve Your Business Image
Embroidery is an incredibly ancient form of clothing decoration, dating back over 30,000 years at the very least. This simple-to-learn but difficult-to-master art has been passed down from generation to generation across the globe, taking on unique features of the cultures it has passed through along the way. Today, embroidery is everywhere, and its impact […]
Read More
A Brief History of Printing: From Ancient Times To The Modern Day
Printing is, for lack of a better word, awesome. You don’t have to look far or particularly closely to find printing all around you. In books, in labels, and in products we use every day, you’ll be sure to find some printing. In fact, it’s safe to say that our modern way of life wouldn’t […]
Read More
The Best, Most Affordable Ways To Promote Your Business
As the competition in all business sectors begins to accelerate due to COVID and small business closure across the U.S., business owners are looking for ways to promote themselves and bolster revenue. However, because of the aforementioned pandemic, many businesses don’t have that much to spend on promotion and marketing. Luckily, there are quite a […]
Read More
Stickers: Their History & Importance
For a very long time, people have been obsessed with stickers. Stickers can be seen almost everywhere: on packaging, on laptops, on vehicles, in children’s books, and more. For many of us, stickers seem like they’ve always been here, a fun way to label something or express ourselves. But when did we actually create stickers, […]
Read More
How the COVID-19 Pandemic Has Affected the Packaging IndustryÂ
It’s been more than a year since the first COVID-19 case broke out in the United States. Since then, many businesses all over the country have undergone some major changes. Some businesses flourished, others have taken a harder hit. It’s been interesting, to say the least, for the packing industry. No one really knows for […]
Read More
The Biggest Graphic Design Trends Predicted for 2021
The novel coronavirus forced people to cancel plans and put things on hold, but the bright side of it is that artists and creative professionals found the time to perfect their skills and bring about new ideas. In graphic design specifically, professionals are predicting which trends they’ll see the most based on this past years’ […]
Read More
How to Maintain Originality in Your Label DesignsÂ
In a world where graphic design has advanced by leaps and bounds, it can seem difficult to come up with a label design that is completely original and unique. Consumers are affected by the trademark label or logo of companies, both big and small, without even realizing it. Almost all companies understand the influence that […]
Read More