Stickers: Their History & Importance
For a very long time, people have been obsessed with stickers. Stickers can be seen almost everywhere: on packaging, on laptops, on vehicles, in children’s books, and more. For many of us, stickers seem like they’ve always been here, a fun way to label something or express ourselves. But when did we actually create stickers, […]
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How the COVID-19 Pandemic Has Affected the Packaging IndustryÂ
It’s been more than a year since the first COVID-19 case broke out in the United States. Since then, many businesses all over the country have undergone some major changes. Some businesses flourished, others have taken a harder hit. It’s been interesting, to say the least, for the packing industry. No one really knows for […]
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The Biggest Graphic Design Trends Predicted for 2021
The novel coronavirus forced people to cancel plans and put things on hold, but the bright side of it is that artists and creative professionals found the time to perfect their skills and bring about new ideas. In graphic design specifically, professionals are predicting which trends they’ll see the most based on this past years’ […]
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How to Maintain Originality in Your Label DesignsÂ
In a world where graphic design has advanced by leaps and bounds, it can seem difficult to come up with a label design that is completely original and unique. Consumers are affected by the trademark label or logo of companies, both big and small, without even realizing it. Almost all companies understand the influence that […]
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Creating Labels for the Visually Impaired: A Step Up In Labelling and AdvertisingÂ
The world of product labeling has undergone some noticeable changes. Businesses and brand names are doing everything they can to attract their customers, including the use of different textures, experimenting with font styles and sizes, colors, die cuts, traditional styles, and much more. Although, innovators have taken label production to a whole new level. More […]
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The Science Behind Commercial Designs: Attracting One Customer at a TimeÂ
As customers, we’re able to recognize business and company logos not solely due to how much we consume but also due to the distinct designs on these graphics. Logos, symbols, and graphic designs that help customers identify a business play a crucial role not just in distinction, but also by drawing customers to use the […]
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Glossy vs Matte Labels: What Each Have to Offer
If you’re in the process of creating new products for your business, you’re going to have to choose between the kind of label textures you want to use. Designs, colors, and especially, textures, can play a major role in the decision-making process consumers find themselves in when purchasing goods. Glossy and matte labels are some […]
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The Benefits of Working With An In-House Design Team
The U.S.-based Association of National Advertisers reported an interesting pattern: the utilization of an in-house design team has increased by 16% in the past five years, having reached a rate of 58%. This number can be tied to a number of factors. A major motive for businesses opting for in-house design times is the cost-effectiveness […]
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Less is More: The Rise of Minimalistic Labeling and Packaging
It goes without saying that label and packaging designs play an important role when it comes down to how you represent your brand and increasing sales. The primary purpose of packaging is to protect your product from any prevalent damage, but nowadays, it is also utilized to represent a product in a unique and different […]
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6 Label Design Trends To Keep Up With in 2020
Product labeling is important to attract potential prospects and share helpful details about the product. Without labeling your product, you run the risk of not allowing customers to invest their trust in your company! An impressive label design makes your product stand out from the other competing products and makes your brand memorable in the […]
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